The Beginner’s Guide to Programmatic Advertising – Copy
If you or your business uses online advertising, you may have heard people rave about how programmatic ads are disrupting digital marketing.
Your ad could be brilliant, but if it’s not in the right place and targeted at the right people, your campaign will never reach its true potential.
According to recent studies, almost 90% of consumers are open to having two-way conversations with brands about their products or services. This emerging brand of conversational commerce gives brands an opportunity to use well-placed (and well-crafted) programmatic ads to spark back-and-forth engagement.
As AI in digital marketing continues to evolve and become widely adopted across all areas, working with the right autonomous technology will help to boost output while improving the return on investment (ROI) of targeted ad campaigns of all shapes and sizes.
Did you know? Even in 2022 alone, around 75% of leading marketers used AI technology to improve their programmatic advertising and media buying initiatives, according to Statista.
So, if you nod when people claim programmatic advertising is a game-changer but don’t understand why, you’re in luck.
Here, we break down what programmatic advertising is, explain targeting best practices, and examine four brands that are doing it right.
What will you learn here?
